Flatplans and Shot List

Flatplans and Shot List

Flatplans for my music video:

Flatplan for my website:

Shot List:

Location

- Party

- Cinema

- Concert (Oasis) 

- Leigh on Sea Marine Parade 

- Beach hut in Thorpe Bay

- Arcades in Southend on Sea

- Robertos Ice cream in Southend on Sea

-  Studio

- Bedroom

- Train station

- Airport

- Primary School, Sixth Form etc 

 Shot type

- A wide range of shot types including establishing and wide shots, close ups, mid shots, and screen through screens

Camera movement

- Once again, a wide range of camera movements - some static, some in motion, zoom ins and zoom outs

Props and Costumes required

- Phone

- Camera

- Ice cream

(Minimal props required - more of a focus on the talent themselves)

- Cohesive costumes - eg. in some shots all wear white top and jeans for all ages (to show that the couple are the same couple at different ages). Scarlett wears a dress in her studio shoot as following pop ballad conventions, the artists typically dress formal (matching the mood of the song), despite the informal studio setting - I would argue that this adds to the professionalism of the music video, and helps appeals to an up-market audience, exemplifying that the music video is also serious and aware that the underlying message is bittersweet and mature.

 

 

 

 

 

Ensure these sketches and shot lists are on your blogs before the end of term.

Statement of Intent

 Statement of Intent

The music video will address the songs themes of nostalgia, love and passage of time by following a central couple at different life stages - childhood (age 6), teenage years (present day - 17 years), middle-aged (50s), and elderly (70s). This will successfully allow me to "represent" the two "social groups" of "age" and "gender".

Meeting the brief, the "socially conscious 16-25-year-old-audience" will relate to the coherent themes of nostalgia, change, and youthful memories, aligning with the brief's requirement for a "primarily 16-25 year old middle and up market audience of style-conscious people".

The audience will engage with it because, while being deeply emotional, the video will be visually compelling and cinematic, featuring multiple different shot types to enhance the intimate yet universal storytelling. 

I will use digital convergence by referencing the website at the end of the music video as recommended in the examiners report, ensuring cross-platform promotion. The website will also promote my artist to her target audience and enable fans to interact with her, featuring the music video, exclusive behind-the-scene content, and an interactive section where fans can share their own nostalgic memories. The audience will also be encouraged to interact, through email sign-ups and features social media posts, creating a cohesive brand identity across both platforms.

Pitch Feedback

Pitch Feedback

Key Takeaways:

- Use a variation of shot types and let them 'breathe'

For my Studio Shoot Trial I ensure to experiment with a variety of shot types and used both my camera and my phone to shoot these videos.

I wanted to demonstrate the plethora of shots I took in my Studio Shoot Trial, so therefore didn't necessarily let the shots 'breathe'. However, this is good advice and I ensure to allow my shots to 'breathe', particularly in my narrative.

- A capella group for my 30 second clip

For my 30 second clip I planned on shooting a video of Scarlett getting ready using her Charlotte Tilbury x Scarlett collab while talking about how she got into the (pop ballad) music industry.

However, Scarlett herself is a singer at a music college and frequently does a cappella with her friends. From this, my friend then suggested that my 30 second clip could feature Scarlett (and her friends from her college if possible) singing a pop ballad, eg. another song by Adele, or even 'When We Were Young' in like a 'behind the scenes' or 'practice trial' way.

I think this idea is great and a clever way of featuring Scarletts real life talent, however I will have to ask her if she is comfortable with this etc.

- Ensure you can connect all the generations together well

Another great reminder!

I ensure to make connections between the generations to help aid the understanding of the narrative of my music video. 

For example, having all the generations of my 'couple' wearing the same outfit - so the audience can understand that they 'are the same couple', just at different stages of their life.

My idea of the transition from the elderly looking through a phonebook of their younger self and then a cut to the younger self in the moment of the photo was very popular, so I hope to be able to do this.

Next Steps:

- Over half term, I am going to converse with my talents and ensure that planning has been made for future shoot dates.

- After half term, I am going to continue planning different scenes and make sure that when the shoot days come, I will be fully prepared.

 

Pitch Presentation

 Please see screenshots of my slides for my pitch

Studio Shoot Trial

Official 'When We Were Young' Song

My 3 Minute 'When We Were Young' Version

Studio Shoot Trial

Shots of Talent in Studio

Shots of Talent in Studio

Below are my favourite shots of my talent, Scarlett, from our Studio Trial Shoot and video.

All shots are taken on my Sony ZV-1.

The trail of photography as seen below was great for me and Scarlett to get more comfortable with photography, and I am very pleased with my shots and think they look very classy and meet conventions of studio photography whilst also being influenced by style (meeting my target audience).