Final Version

Final Version

Final Website

Please view on Macs

Please Mark 'About' and 'Shop' Pages

Embedded Links on website:

- Music Video (found on the 'About' page), links to Youtube video to access

- Spotify logo on the Spotify advert (found on the 'About' page), links to Spotify website

- Glossier logo found on the Scarlett x Glossier section (on the 'Merch' page), links to Glossier website

- 2 Red Glossier G Logo overlay on the 3 photos of the model in Glossier merch (on the 'Merch' page), links to Glossier Website

Final Music Video

Please watch with 1080p50HD

 Intertextuality within my NEA

Adjustments to my website

 Adjustments to my website

As seen above, I have added some cut out pictures of Scarlett and reinforced her heart logo at the top of my website. I think this is more effective and eye-catching than before, and helps reinforce her brand identity. 

(Before)

Website Additions For Audience Participation

 Website Additions For Audience Participation 

Reflective of my NEA First Draft feedback to improve my audience participation elements on my website,  I have now included these elements on my website...

Above I,

-  encourage my audience to follow Scarlett on social media (increasing her cross media convergence and star persona of being present on multiple platforms)

- featured a 20 seconds clip encouraging audiences to say how many intertextual references they spotted (encouraging audience participation, particularly to loyal fans)

Above I, 

- featured a 20 second clip of Scarlett in the studio and behind the scenes access

 - encourage loyal fans to join Scarletts exclusive membership that features more behind the scenes content (improves relationship between her and the audience and humanises her more as shows her as a genuine person behind the scenes and not just a 'unreachable celebrity')

Editing Media Video With New Footage

 Editing Media Video With New Footage 

(POV from Final Cut Pro)

I am very pleased with the footage from when I filmed Sadie and Nana again and I think their new in cousins help deepen my music video even more.

I have specifically focused on the clips that are identical just with either Sadie or Nana - they particularly help me emphasise my motif of passage of time.