Audience Research - Audience Behaviour

Audience Research - Audience Behaviour

My brief is create a music video for a "popular music ballad" and a working website targeting at an audience of "primarily 16-25 middle and up market audience of style-conscious people".

Being "style-conscious" means that the audience are aware of, and interested in fashion and emerging trends. The audience is therefore more likely to engage with artists and brands that are also "style-conscious" and aware of the latest fashions.

For example, a survey in 2024 by Vogue Business revealed that consumers under 35 continue to show a strong interest in luxury goods, turning even to secondhand marketing or purchasing while travelling.

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Moreover, the viral success of pop stars like Charli XCX and Sabrina Carpenter is attributed to their distinctive personal styles, resonating with fans who are attuned to fashion trends.

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To conclude, these insights demonstrate that a "style-conscious" audience aged "16-25" are highly engaged with fashion and emerging trends, making them more likely to connect with artists that reflect these shared tastes.

After concluding my research, I was still wondering how this audience engages with music videos and artists...

I wanted to know:

What platform do they listen to music on?

What platform do they watch music videos on?

How often do they watch music videos?

Do they prefer narrative or performance music videos?

I will use my focus group to answer these questions.