Planning - Colour and Identity
Through my research into Charli XCX’s brat phenomenon and her iconic use of brat green, I realised how colour can act as a powerful visual shortcut for an artists identity.
Charli’s use of a specific shade of lime green did not just tie together her album’s branding - it became a cultural symbol.
Fans began using the phrase ‘that’s so brat’ as an inside joke, showing how deeply the colour became linked with Charli XCX’s persona.
However, I realised my own approach would be slightly different.
Instead of a fan-created, niche reference, my use of scarlet red is a more direct branding choice, clearly tied to my talents real name, Scarlett.
This idea was also reinforced by looking at a previous NEA, where a student used Indigo as a stage name and built a colour-based identity around it.
By aligning Scarlett with scarlet red, I aim to build a strong association between the artist and a specific colour - much like Charli XCX did with brat green.
By connecting colour to my talent’s real name, I’ve created a bold, memorable visual identity that feels authentic and instantly recognisable, without relying on niche fan culture.
This approach allows my NEA to feel relevant and reflect the current zeitgeist, where colour is not just aesthetic but symbolic, and increasingly used as a branding tool in contemporary music marketing.
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