Feedback To Do List For Completion

 Feedback To Do List For Completion 

As previously covered, below the adjustments I need to make to my NEA.

I plan to refer back to this, and as I complete each one I'm going to tick it off to ensure that I complete all as I intend to do so...

- COMPLETED change typography on website to clearly distinguish between Scarlett's 'handwritten' text and the websites own text (show more professional)

- COMPLETED same font on video and website 

- COMPLETED blend merch and second page 

- COMPLETED consider colour scheme on website and make colours more eye-catching against each other 

- COMPLETED embed link to glossier website 

- COMPLETED intertextual references highlighted 

- COMPLETED more audience participation on website 

- COMPLETED call back to video

- COMPLETED make some clips brighter 

- COMPLETED child shots use older filter

- COMPLETED ensure lip syncing is on time 

First Draft Feedback and Action Plan

 First Draft Feedback and Action Plan

I am pleased with how my first draft went, and have received some invaluable feedback.

As a result of this feedback, I need to focus more time into:

- change typography on website to clearly distinguish between Scarlett's 'handwritten' text and the websites own text (show more professional)

- consider colour scheme on website and make colours more eye-catching against each other 

- make some clips brighter 

- child shots use older filter

- transitions on music video 

- more audience participation on website 

- same font on video and website 

- call back to video

- blend merch and second page 

- ensure lip syncing is on time 

- fix vimeo link 

- embed link to glossier website 

- intertextual references highlighted 

I hope to make these adjustments over the half term and in time for submission on Friday 12th December. 

First Draft

 First Draft

Music Video - Vimeo Link

Website - Direct Link

NEA Progress and Development - Sold Out, Nearly Sold Out, and Animations

 NEA Progress and Development - Sold Out, Nearly Sold Out, and Animations

For my tour dates, I have added Sold Out and Nearly Sold Out animations.

I have also added loop effects to other texts to catch my audiences eye.

NEA Progress and Development - Embedding Links

 NEA Progress and Development - Embedding Links

I am having issues with embedding my links as they do not show when I create them.

I hope to learn how to fix this issue as soon as possible...

NEA Progress and Development - Warner Music Group, Scarlett Logo, When We Were Young Text and Footer Edit

 NEA Progress and Development - Warner Music Group, Scarlett Logo, When We Were Young Text and Footer Edit

My website now features the Warner Music Group logo adhering to the brief - "fictional artist signed to Warner Music Group":

I also added their watermark to my music video in the top right hand corner:

I decided to include Scarletts logo too to help enforce brand identity and continuity to the website:

I also added the name of the track to the introduction and establishing shot in the studio:

I decided to also include typical features I found on artists websites and and information address:

NEA Progress and Development - Website Editing

 NEA Progress and Development - Website Editing

Reshuffling and organising website to meet the required brief. 

I am very pleased with the outcome. 

NEA Progress and Development - Meet the 'When We Were Young' Music Video Cast

 NEA Progress and Development - Meet the 'When We Were Young' Music Video Cast

I think it is important that my website also features the cast of my music video to Aldo generate buzz an awareness towards the video.

Following from my inclusion of the polaroid camera in my music video, I edited mini profiles of each of the cast members onto a polaroid camera and credited who they played and their names.

I think this looks very fitting on my website and further helps to link my music video and website together. 

NEA Progress and Development - Editing my new videos

 NEA Progress and Development - Editing my new videos

Once I had successfully downloaded the new videos onto my laptop I began adding them into my music video on Final Cut Pro.

I had to go through each clip, and tried my best to select the best moments for my music video.

I had to be carefully not to disrupt the lip-syncing of my music video and all of the other clips as I tested where to add the clips in.

Above clearly shows how many layers I had and needed to test out...

I also decided to add clips of Scarlett in and move already pre-existing clips around.

Overall, I am pleased with the clips I shot and I am even happier with my music video. 

The new clips add another layer of depth to my music video and still follow my original plan of the first verse being at a 'party'. 

NEA Progress and Development - Filming Videos

 NEA Progress and Development - Filming Videos

Over the weekend I filmed clips for the start of the music video as per suggestions. 

I filmed these videos on my Sony ZV-1 and then transported the videos to my laptop to them into my music video that I am editing on Final Cut Pro. 

NEA Progress and Development - Added message to Tour

NEA Progress and Development - Added message to Tour

 

NEA Progress and Development - General Merch on Website

 NEA Progress and Development - General Merch on Website 

NEA Progress and Development - Glossier Merch on the Website

 NEA Progress and Development  - Glossier Merch on the Website

FINISHED RESULT

NEA Progress and Development - Editing Photos

 NEA Progress and Development  - Editing Photos 

Once I had successfully downloaded and chosen my favourite pictures I transferred them to my laptop.

I then used Canvas (like I did when I made my 'mock ups' for my pitch) and edited lettering and logos to my photographs. 

I had to experiment with colour and positioning to ensure realism and professionalism.

I also decided that instead of my original (pitch) idea of having a collaboration with Charlotte Tilbury, Glossier is a smarter decision, therefore I got my model (Chloe) to pose in glossier merch...

I thought with the white Glossier outline, a white heart would be better than a black heart, so I had to adjust my logo to do so...

For the back of the crewneck, I also had to flip the heart (reflecting the flip of Glossier character).

NEA Progress and Development - Merch Photography

NEA Progress and Development - Merch Photography

For my media pitch I made multiple 'mock-up' items of merch. 

Inspired by this, I then used my Sony ZV-1 camera and camera light to take pictures of my friends...

I hope to use these photographs on my website as they are now my original photographs.

NEA Progress and Development - Spotify Advertisement

 NEA Progress and Development - Spotify Advertisement

Inspired by Spotifys comedic adverts, using Canva I decided to create my own. 

I hope to include this on my main page of my website. 

NEA Progress and Development - Tour

 NEA Progress and Development - Tour 

I then decided to rearrange locations based on realistic proximity to add a sense of realism.

 I have to ensure that I am happy with these locations and dates before I add the dates to my merch...

I also wanted to add a comment from Scarlett

NEA Progress and Development - About

 NEA Progress and Development - About 

Photograph taken on my Sony ZV-1

Letter written and taken by me

Added Scarletts logo to help with identity 

NEA Progress and Development - Video To Include On Website

 NEA Progress and Development - Video To Include On Website

Following the brief, I am currently editing a 30 second clip to include on my website.

It is a 'behind the scenes' of Scarlett shooting in the studio...

I am using CapCut to edit the videos, and I took all clips on my Sony ZV-1